AxoGen Overview

AxoGen (AXGN) is a global leader in innovative surgical solutions for peripheral nerve injuries. AxoGen is focused on the science, development and commercialization of technologies for peripheral nerve regeneration and repair. Peripheral nerves provide the pathways for both motor and sensory signals throughout the body. Every day, people suffer traumatic injuries or undergo surgical procedures that impact the function of their peripheral nerves.  Damage to a peripheral nerve can result in the loss of muscle or organ function, the loss of sensory feeling or the initiation of pain. Injuries to peripheral nerves can significantly impact the patient’s quality of life.

AxoGen's portfolio of products includes Avance® Nerve Graft, an off-the-shelf processed human nerve allograft for bridging severed nerves without the comorbidities associated with a second surgical site, AxoGuard® Nerve Connector, a porcine submucosa extracellular matrix ("ECM") coaptation aid for tensionless repair of severed nerves, AxoGuard® Nerve Protector, a porcine submucosa ECM product used to wrap and protect injured peripheral nerves and reinforce the nerve reconstruction while preventing soft tissue attachments and Avive Soft Tissue Membrane, a minimally processed human umbilical cord membrane that may be used as a soft tissue covering to reduce inflammation and scar tissue formation. Along with these core surgical products, AxoGen also offers AxoTouch Two-Point Discriminator and AcroValTM Neurosensory & Motor Testing System. These evaluation and measurement tools assist healthcare professionals in detecting changes in sensation, assessing return of sensory, grip and pinch function, evaluating effective treatment interventions, and providing feedback to patients on nerve function. The AxoGen portfolio of products is available in the United States, Canada, the United Kingdom and several European and international countries. 

AxoGen maintains its corporate offices in Alachua, Florida.  

AxoGen provides a great work environment that includes a fast-paced innovative team with a strong commitment to restoring quality of life to patients with nerve injuries.

Job Summary

The Senior Marketing Manager is a key marketing position and will have responsibility for all brand management and strategy with a goal to grow the Company’s business and strengthen its position in the market. Specifically, the position will be required to develop and execute brand strategies, develop and maintain relationships with KOLs, maintain awareness of the competitive landscape, assume responsibility as the marketing team member on product development and project teams, and provide input on market expansion opportunities. The position will report to the Vice President of Marketing.

Job Responsibilities: The specific duties of the Senior Marketing Manager include but are not limited to

  • Become the owner and internal advocate for one or more AxoGen brands
  • Define and execute marketing programs for awareness, demand creation and lead generation to drive the growth of sales volume. Conduct market research to assess our progress in key market segments and to understand the need for new products
  • Develop market segmentation, targeting, positioning, key messaging and competitive analysis
  • Develop and execute marketing communications including sales collateral creation, company website, conference and education events
  • Partner with sales leadership to understand market feedback and field training/messaging needs and deliver solutions
  • Work directly with thought leaders to assess the clinical and technology needs of the marketplace and the underlying broadly held assumptions
  • Develop market segmentation, targeting, positioning, key messaging and competitive analysis
  • Develop and execute marketing communications including sales collateral creation, company website, conference and education events
  • Contribute to the development of corporate and market development strategy
  • Maintain relationships with key societies and oversee clinical conference presence
  • Demonstrate creative, insightful ideas and implement them quickly and effectively
  • Evaluate and recommend markets/products for growth in peripheral nerve
  • Create and monitor market and business metrics to demonstrate effectiveness in sales growth and market penetration
  • Idea generation and creativity in this position are a must, as are the ability to work with deadlines, manage and complete projects through commercialization, and develop techniques in the clinical sale of concepts and products.
  • Build relationships with the key market influencers and identify potential opportunities for collaboration.

Educational Requirements / Qualifications

  • Minimum of a bachelor degree. MBA is strongly preferred.
  • Minimum 5-7 years of demonstrated success and progressive experience in marketing and product management in the medical device, surgical implant or biotech industry. Preference will be given to candidates with experience in developing new market opportunities with paradigm changing technologies.
  • Demonstrated experience in developing and communicating a compelling brand value proposition is a must
  • Experience designing and executing market research
  • Proven track record of building and maintaining Key Opinion Leader relationships and Key Customer
  • Strong process orientation in the development of product management and product development processes
  • Experience expanding technologies into new clinical markets and / or surgical applications is preferred
  • Successful people management experience
  • Orientation towards delivering on goals and being part of fast-moving, collaborative team
  • Ability to manage multiple priorities in fast-paced environment
  • Ability to collaborate, influence and work with others in a dynamic, matrix environment
  • Must demonstrate strong interpersonal and communication skills with various levels of management and demonstrate the ability to manage differences and needs between multiple stakeholders.
  • Willing and able to travel domestically, up to 35% of the time to respond to the needs of the customers and organization.
  • Proficiency with MS Office Applications including Word, Excel, Outlook, and PowerPoint is required.       

AxoGenic

We are seeking candidates that will complement our company culture:

  • Respect is the foundation for communication and action.
  • Patient safety is our first priority.
  • In being effective stewards of the gift of human tissue.
  • In creating and maintaining a company culture that encourages and rewards honesty, openness, passionate debate – and fun!
  • Individual ownership and empowerment lead to superior team results.
  • The organization, its members and partners must consistently achieve agreed upon results with flexibility and mutual support.
  • Speed is critical!
Qualified candidates click here to submit Cover Letter & Resume